Online Marketing Services
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Online Marketing Services
The fight for online exposure is not going to get any easier.
On the contrary, we expect the demand for virtual space to grow as more people become dependent on digital media.
SEO Pricing Models
Different SEO agencies use different pricing models when charging clients for their services. Some companies prefer to charge based on the budget or size of a firm. For example, an agency may choose to charge a certain percentage of the total online marketing budget. This means that larger firms pay more than smaller local businesses.
Another SEO pricing model used by SEO companies is the pay-on results model. This is a difficult one since all SEO experts understand that we can’t guarantee the results of an SEO campaign.
Whatever pricing model you choose, at ZB MEDIA GROUP, we offer high-quality content creation services that promote first-page website ranking and stand by our word. Here are some other common types of SEO Pricing models:
SEO Price per Hour
The SEO prices charged by an expert SEO freelancer or firm by the hour ranges from $50 to $150 per hour. Of course, you can find a team of SEO experts that charges much less or much more per hour than this. For instance, some SEO companies demand up to $200 per hour.
There is a big difference between freelancing SEO package prices and full-time employee costs. Ultimately, working with an SEO specialist full-time can be somewhat less expensive than employing an agency by the hour. This is because full-time specialists offer all SEO services including social media marketing.
SEO Price per Month
A monthly SEO subscription could be an economical alternative for your business if you want to get optimum link-building and keyword research benefits. More importantly, you’ll be able to obtain a competitive edge in your industry.
Monthly packages can cost anywhere between $750-20,000 per month, with $1,000-7,500 being the most common price range. You should only invest in packages that directly help your business. Remember, the SEO consultant you hire should always devise methods aimed at taking your business to the next level. That is what we pride
ourselves on at ZB MEDIA GROUP.
SEO Price per Project
This kind of pricing model will focus more on what a firm lack while staying under budget by creating a tailored plan. Purchasing a regular package also entails receiving features that a client does not require, which might be a waste of money. On average, SEO experts charge anywhere between $5,000 and $30,000 per project.
The services offered during the project will be proportionate to the price charged. That way, the more you pay, the more services you get. Businesses that need specialized services are better off using this kind of SEO pricing.
Key Components of SEO
Keywords
The first step in developing a good SEO strategy is to conduct keyword research. SEO specialists know what consumers are looking for when they use a search engine to find their business. Therefore, they use these keywords to direct their potential clients to their products and services. If you realize that some keywords in your niche are excessively competitive, go for long term keywords. This is because such keywords are easier to rank. The longer the term, the less competitive the phrase will be.
Meta Tags
Content
Content rules the world of SEO optimization. Quality content is the ideal strategy to not just rank for certain terms, but also to provide positive user experiences. It will also help ensure that you are teaching your customers, and demonstrating that you are an expert in your field will build trust and confidence and lead to increased sales.
Backlinks
When you have great content, expect backlinks to reign supreme. Keep in mind that it’s about quality, not quantity; the highest quality backlinks to a site account for more traffic than sites with just a lot of links leading back to their site.
Create the finest possible product site so that people discussing the things you sell will link back to you. In addition post newsworthy information that entices news organizations and bloggers to link to your stuff also.
Social Media
E-commerce businesses must create a social media profile on platforms such as Facebook, Instagram, and Twitter. These social networking sites give indications of trust and authority and can also have a positive impact on search engines
.
How Much Does SEO Cost?
The cost to optimize your website using SEO can vary depending on what your intent is and what your goals are. A standard package starts at around $1,400 per month and goes up from there if more extensive services are required. However, a one-time setup fee is usually between $3,500-10,000.
Is SEO Expensive?
There is no definite answer as to whether SEO is expensive or not. This is because it all depends on the kind of SEO your business decides to pay for and the value you get in return.
Normally, the more you spend on your campaign, the better the results you are likely to get. However, remember that there are numerous ways to reduce your SEO costs while still getting the exposure you need.
SEO ROI You Should Monitor
Anticipated ROI
This is the return on investment of an SEO campaign that is proposed to a client. The SEO agency should track it to make sure that they are achieving the anticipated results
Actual ROI
This is the return on investment that is achieved by the specialist. SEO specialists should make sure that this ROI is as high as the anticipated ROI.
How to Choose the Right SEO Solution for You
Choose an Experienced Firm
When it comes to online marketing success, the expertise of your SEO firm is crucial. If you want to get great results, go with a company like ZB MEDIA GROUP that has a lot of experience, and a broad portfolio of customers from a large range of industries.
Work within Your Budget
Always choose an SEO solution that is affordable for your firm. That way, you do not put any unnecessary financial pressure on the business.
Our SEO Services Give the Best Results
SEO Costs Explained
Looking for the right SEO package for your website?
Find out more about how to choose the best SEO campaign and sift through the jargon and understand how SEO costs work.
The question is, how do you stay a step ahead of your competitors in the SEO environment? This is where you need to talk to ZB MEDIA GROUP if you are serious about standing out.
Startups and even small establishments have a tough time competing against big marketing budgets. Without any guarantee that they will see a return on their investment, the smaller businesses have to be extra careful about how they spend their money. The good news is that search engine optimization is considered one of the most affordable tactics. More importantly, it is incredibly effective for generating organic traffic. This means a good SEO strategy should form part of your business infrastructure.
However, not every business requires the same approach. For example, if you have a business that is struggling, you cannot afford to go with anything less than a strong and dedicated strategy to get back in the game. On the other hand, if you are just dipping your toe in the water or testing the market, you can opt for a more relaxed approach and monitor the reaction you get. Everything depends on your business model and what you aim to achieve down the line.
Another crucial element to consider will be the professionals you decide to work with. There is no shortage of optimization services out there, but if you are going to spend money on a campaign like SEO, you want to be confident in your decision. This is where ZB MEDIA GROUP comes into the picture.
At ZB MEDIA GROUP, we pride ourself in providing a customized SEO service that speaks to all business owners.
$750/mo
15 Keywords
We will choose 15 of the most relevant keywords for your business. Generally, these are the top relevant keywords that generate the most traffic and conversions for your business. You can also view the keyword performance on our 24/7 Virtual Stats online platform.
15 hours
SEO requires a long-term investment to reap its benefits. With our Starter and Silver packages we invest a significant numbers of resources at the beginning of the campaign, thus, we require a minimum commitment of 15 hours so you can reap the rewards.
Project Management Portal
We provide you with a project management portal as your one-stop place for everything that you need in your partnership with ZB MEDIA GROUP.
Dedicated Strategy Specialist
Your dedicated Strategy Specialist helps with your business's digital strategy, ensuring your business goals are being met.
ON-PAGE OPTIMIZATION
Remember:
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.
-
Keyword Research
We conduct keyword research using trusted SEO tools and identify valuable words and phrases for your website. We then use these keywords as our guide to optimize the website's content, meta data, and content marketing.
Google Analytics
We install Google Analytics to measure traffic and track user behavior. We analyze the data and the results will be used as a guide for us to find opportunities to improve your website.
Search Console
We verify Google Search Console to monitor your website's performance on Google search, check indexing status, and optimize visibility of website in Google.
Link Audit and Analysis
We conduct an in-depth link audit on your website using Ahrefs, SEMRush, and Majestic SEO. We identify opportunities to improve existing links and get rid of low-quality links built from previous SEO companies.
URL Mapping
We review the website's flow of information based on the navigation menus, footers, and other pages. We map the important pages of your website and identify improvement opportunities for easier navigation and proper URL structure.
Meta Data Creation
We review the site's meta data and write recommendations to maximize its potential in search.
Content Audit
We review the site's content, identify duplicate content, and provide actionable changes to optimize content with our target keywords.
Crawl Error Audit
We conduct a crawl error audit using the Google Search Console and our Virtual Stats tool. We identify all error types and sort them according to priority and recommend fixes.
XML Sitemap Installation
We generate and install an XML sitemap to your site that will communicate with search engines and help ensure content is indexed faster
Robots.txt Installation
We review the existing robots.txt and install one if it currently doesn't exist. This provides instructions to search engines which pages to access, index or ignore.
Author Markup and Schema Implementation
We implement author markup and schema for search engines to return more informative results for users in Google.
Speed Optimization
We use Google Pagespeed Insights, GT Metrix, and Pingdom tools to review the page load speed and our developers will work to improve it.
LINK BUILDING
(MONTHS 3+)
Google My Business
Help customers find you. We set-up and optimise your Google My Business profile so potential customers can easily access your business information such as address, phone number, and business hours. A complete Google My Business profile is deemed to be more reputable in Google search and maps.
Directory Links
We create profiles on business directories that are not yet on your link profile.
Internal Link Building
We map out how to best structure the website. A strong site architecture can decrease the number of links needed to see results and help build the authority of the entire site.
Guest Post
We research relevant websites and blogs to do guest posting. It is one of the best ways to improve online visibility of websites and can also impact ranking of keywords.
CONTENT MARKETING
(MONTHS 4+)Blogging
We install a blog section on the website if there is none. This will serve as an avenue to promote your website further and create additional content to syndicate on your Social Media accounts.
Articles
Infographics
Video Animation
$1500/mo
30 Keywords
We will choose 30 of the most relevant keywords for your business. Generally, these are the top relevant keywords that generate the most traffic and conversions for your business. You can also view the keyword performance on our 24/7 Virtual Stats online platform.
30 hours
SEO requires a long-term investment to reap its benefits. With our Starter and Silver packages we invest a significant number of resources at the beginning of the campaign, thus, we require a minimum commitment of 30 hours so you can reap the rewards.
Project Management Portal
We provide you with a project management portal as your one-stop place for everything that you need in your partnership with ZB MEDIA GROUP.
Dedicated Strategy Specialist
Your dedicated Strategy Specialist helps with your business's digital strategy ensuring your business goals are being met.
ON-PAGE OPTIMISATION
(MONTH 1)
Keyword Research
We conduct keyword research using trusted SEO tools and identify valuable words and phrases for your website. We then use these keywords as our guide to optimize the website's content, meta data, and content marketing.
Google Analytics
We install Google Analytics to measure traffic and track user behavior. We analyze the data and the results will be used as a guide for us to find opportunities to improve your website.
Search Console
We verify Google Search Console to monitor your website's performance on Google search, check indexing status, and optimise visibility of website in Google.
Link Audit and AnalysisWe conduct an in-depth link audit on your website using Ahrefs, SEMRush, and Majestic SEO. We identify opportunities to improve existing links and get rid of low-quality links built from previous SEO companies.
URL Mapping
We review the website's flow of information based on the navigation menus, footers, and other pages. We map the important pages of your website and identify improvement opportunities for easier navigation and proper URL structure.
Meta Data CreationWe review the site's meta data and write recommendations to maximise its potential in search.
Content AuditWe review the site's content, identify duplicate content, and provide actionable changes to optimise content with our target keywords.
Crawl Error AuditWe conduct a crawl error audit using the Google Search Console and our Virtual Stats tool. We identify all error types and sort them according to priority and recommend fixes.
XML Sitemap InstallationWe generate and install an XML sitemap to your site that will communicate with search engines and help ensure content is indexed faster
Robots.txt InstallationWe review the existing robots.txt and install one if it currently doesn't exist. This provides instructions to search engines which pages to access, index or ignore.
Author Markup and Schema ImplementationWe implement author markup and schema for search engines to return more informative results for users in Google.
Speed OptimisationWe use Google Pagespeed Insights, GTMetrix, and Pingdom tools to review the page load speed and our developers will work to improve it.
LINK BUILDING
(MONTHS 2+)
Google My BusinessHelp customers find you. We set-up and optimise your Google My Business profile so potential customers can easily access your business information such as address, phone number, and business hours. A complete Google My Business profile is deemed to be more reputable in Google search and maps.
Directory LinksWe create profiles on business directories that are not yet on your link profile.
Internal Link BuildingWe map out how to best structure the website. A strong site architecture can decrease the number of links needed to see results and help build the authority of the entire site.
Guest PostWe research for relevant websites and blogs to do guest posting. It is one of the best ways to improve online visibility of websites and can also impact ranking of keywords.
CONTENT MARKETING
(MONTHS 3+)
BlogsWe install a blog section on website if there is none. This will serve as avenue to promote your website further and create additional content to syndicate on your Social Media accounts.
Articles
Infographics
Video Animation
$2000/mo
50 Keywords
We will choose 50 of the most relevant keywords for your business. Generally, these are the top relevant keywords that generate the most traffic and conversions for your business. You can also view the keyword performance on our 24/7 Virtual Stats online platform.
40 hours
SEO requires a long-term investment to reap its benefits. With our Starter and Silver packages we invest a significant number of resources at the beginning of the campaign, thus, we require a minimum commitment of 40 hours so you can reap the rewards.
Project Management Portal
We provide you with a project management portal as your one-stop place for everything that you need in your partnership with ZB MEDIA GROUP
Dedicated Strategy Specialist
Your dedicated Strategy Specialist helps with your business's digital strategy, ensuring your business goals are being met.
ON-PAGE OPTIMISATION
(MONTH 1)
Keyword Research
We conduct keyword research using trusted SEO tools and identify valuable words and phrases for your website. We then use these keywords as our guide to optimize the website's content, meta data, and content marketing.
Google Analytics
We install Google Analytics to measure traffic and track user behavior. We analyze the data and the results will be used as a guide for us to find opportunities to improve your website.
Search Console
We verify Google Search Console to monitor your website's performance on Google search, check indexing status, and optimize visibility of website in Google.
Link Audit and Analysis
We conduct an in-depth link audit on your website using Ahrefs, SEMRush, and Majestic SEO. We identify opportunities to improve existing links and get rid of low-quality links built from previous SEO companies.
URL Mapping
We review the website's flow of information based on the navigation menus, footers, and other pages. We map the important pages of your website and identify improvement opportunities for easier navigation and proper URL structure.
Meta Data Creation
We review the site's meta data and write recommendations to maximize its potential in search.
Content Audit
We review the site's content, identify duplicate content, and provide actionable changes to optimize content with our target keywords.
Crawl Error Audit
We conduct a crawl error audit using the Google Search Console and our Virtual Stats tool. We identify all error types and sort them according to priority and recommend fixes.
XML Sitemap Installation
We generate and install an XML sitemap to your site that will communicate with search engines and help ensure content is indexed faster
Robots.txt Installation
We review the existing robots.txt and install one if it currently doesn't exist. This provides instructions to search engines which pages to access, index or ignore.
Author Markup and Schema Implementation
We implement author markup and schema for search engines to return more informative results for users in Google.
Speed Optimization
We use Google Pagespeed Insights, GTMetrix, and Pingdom tools to review the page load speed and our developers will work to improve it.
LINK BUILDING
(MONTHS 2+)
Google My Business
Help customers find you. We set-up and optimize your Google My Business profile so potential customers can easily access your business information such as address, phone number, and business hours. A complete Google My Business profile is deemed to be more reputable in Google search and maps.
Directory Links
We create profiles on business directories that are not yet on your link profile.
Internal Link Building
We map out how to best structure the website. A strong site architecture can decrease the number of links needed to see results and help build the authority of the entire site.
Guest PostWe research relevant websites and blogs to do guest posting. It is one of the best ways to improve online visibility of websites and can also impact ranking of keywords.
CONTENT MARKETING
(MONTHS 3+)
Blogs
We install a blog section on the website if there is none. This will serve asan avenue to promote your website further and create additional content to syndicate on your Social Media accounts.
Articles
Infographics
Video Animation
Unlimited Keywords
We will choose Unlimited keywords of the most relevant keywords for your business. Generally, these are the top relevant keywords that generate the most traffic and conversions for your business. You can also view the keyword performance on our 24/7 Virtual Stats online platform.
100 hours
SEO requires a long-term investment to reap its benefits. With our Starter and Silver packages we invest a significant number of resources at the beginning of the campaign, thus, we require a minimum commitment of 100 hours so you can reap the rewards.
Project Management Portal
We provide you with a project management portal as your one-stop place for everything that you need in your partnership with ZB MEDIA GROUP
Dedicated Strategy Specialist
Your dedicated Strategy Specialist helps with your business's digital strategy, ensuring your business goals are being met.
ON-PAGE OPTIMISATION
(MONTH 1)
Keyword Research
We conduct keyword research using trusted SEO tools and identify valuable words and phrases for your website. We then use these keywords as our guide to optimize the website's content, meta data, and content marketing.
Google Analytics
We install Google Analytics to measure traffic and track user behavior. We analyze the data and the results will be used as a guide for us to find opportunities to improve your website.
Search Console
We verify Google Search Console to monitor your website's performance on Google search, check indexing status, and optimize visibility of website in Google.
Link Audit and Analysis
We conduct an in-depth link audit on your website using Ahrefs, SEMRush, and Majestic SEO. We identify opportunities to improve existing links and get rid of low-quality links built from previous SEO companies.
URL Mapping
We review the website's flow of information based on the navigation menus, footers, and other pages. We map the important pages of your website and identify improvement opportunities for easier navigation and proper URL structure.
Meta Data Creation
We review the site's meta data and write recommendations to maximize its potential in search.
Content Audit
We review the site's content, identify duplicate content, and provide actionable changes to optimize content with our target keywords.
Crawl Error Audit
We conduct a crawl error audit using the Google Search Console and our Virtual Stats tool. We identify all error types and sort them according to priority and recommend fixes.
XML Sitemap Installation
We generate and install an XML sitemap to your site that will communicate with search engines and help ensure content is indexed faster
Robots.txt Installation
We review the existing robots.txt and install one if it currently doesn't exist. This provides instructions to search engines which pages to access, index or ignore.
Author Markup and Schema Implementation
We implement author markup and schema for search engines to return more informative results for users in Google.
Speed Optimization
We use Google Pagespeed Insights, GTMetrix, and Pingdom tools to review the page load speed and our developers will work to improve it.
LINK BUILDING
(MONTHS 1)
Google My Business
Help customers find you. We set-up and optimize your Google My Business profile so potential customers can easily access your business information such as address, phone number, and business hours. A complete Google My Business profile is deemed to be more reputable in Google search and maps.
Directory Links
We create profiles on business directories that are not yet on your link profile.
Internal Link Building
We map out how to best structure the website. A strong site architecture can decrease the number of links needed to see results and help build the authority of the entire site.
Guest PostWe research relevant websites and blogs to do guest posting. It is one of the best ways to improve online visibility of websites and can also impact ranking of keywords.
CONTENT MARKETING
(MONTHS 2+)
Blogs
We install a blog section on the website if there is none. This will serve as an avenue to promote your website further and create additional content to syndicate on your Social Media accounts.
Articles
Infographics
Video Animation
How Much Does SEO Cost?
As mentioned, not every business we work with comes with the exact same needs. Yes, all businesses are focused on increasing online visibility however, their goals vary. And all of these businesses function on a specific budget they cannot afford to exceed. Hence the reason for offering easy and straightforward SEO packages between four easy choices.
%20-%20image.png "Strategy 1 (Local Traffic) - image")
Strategy 1 (Local Traffic)
If you have a local business and you want to target customers in your immediate vicinity, Strategy 1 could be just what you need. Instead of trying to reach a market beyond borders, we can help you boost your local presence online. This can be very effective if you have several competitors in the same area.
02
Strategy 2 (Startup)
Still in the early phases of running a business? Are you testing the market to see if you get the right reaction? Contrary to popular belief, you do not have to spend a bucket load to find your way into a market. And our affordable Strategy 2 allows you to get perspective on whether your business can take the next step.
%20-%20image.png "Strategy 2 (Startup) - image")
%20-%20image.png "Strategy 3 (Serious Business Development) - image")
Strategy 3 (Serious Business Development)
Cut marketing expenses, expand your reach, and give your competition something to worry about with this particular SEO package. Whether you are looking for a solution against a stagnating business or trying to gain the edge, ZB MEDIA GROUP will be right there to give the optimization support you need at the best price.
04
Strategy 4 (Extreme Expert Services)
Our top-tier SEO strategy means pulling out all the stops. In other words, it is an intense optimization process where no stone is left unturned. We will apply all of our expertise towards making your business more visible online than it has ever been before. And we only use legit, positive tactics that are recognized and respected by all search engines.
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Our Points of Difference
What makes ZB MEDIA GROUP different from the rest? In addition to always putting our clients first, here are some fundamentals that set us apart.
In-Depth Research and Monitoring
We conduct the most thorough research to understand your target market. We understand this is essential when creating and executing a strong SEO strategy.
Free SEO Audit
Learn more about where your website or business is ranking with our free SEO audit. At no charge, we will gladly assess and report on what your website or business is lacking in terms of search engine visibility.
Flexibility To Choose
Never feel limited or restricted with our variety of SEO packages. You choose how much you spend and how involved you want us to be.
Client-Driven Success
We build our reputation through our expert services. This means we strive to deliver excellence with every project that comes our way. Plus, we enjoy helping website and business owners reach new and exciting levels.
Competitive Pricing
Just like your business, we aim to make a sustainable profit. At the same time, we realize how difficult it can be to gain the edge over your peers without increasing financial pressure. This is why we offer SEO packages at extremely competitive prices because our success depends on yours.
A Range of Different Services
We are more than just experts in the field of search engine optimization. We also offer services like website design and social media campaigns. We can even help you with PPC (pay-per-click) advertising through platforms like Google. Essentially, you are dealing with a service that covers all your digital marketing needs.
All The SEO Experience You Need
You are in a position to change the destiny of your website or business. However, it is a matter of working with the right people at the right time. And right now, you are in the best company you can possibly be. We only use the most advanced and effective SEO strategies to boost your online presence and visibility. Make use of our free SEO audit today if you are serious about changing tomorrow.
SEO Pricing FAQs
How much should I pay for local SEO?
The cost for local SEO will depend on the SEO agency you’re working with as well as the type of SEO services you need. In addition, most SEO specialists will try to price the package to suit your budget. Please contact us for a quote on local SEO for your business.
Is SEO worth the money?
Yes. SEO is worth every coin that you invest. This is because most buyers search for products online before making a purchase. In addition, almost everyone uses the internet even if it is on their phones. That said, SEO is the easiest way to market your firm and boost your sales.
What is the best SEO Company?
Currently, WILLAMETTE MEDIA is the number one company for all your SEO needs. Not only are we experienced and passionate, but our services are affordable.
What does SEO include?
SEO comprises many components such as backlinks, social media, content creation, meta tags, and keywords. All these tools are used to create exposure and ultimately boost your sales.