Preparation
As with any project, we need to know your ideas and plans so we can work towards getting the results you expect. This phase of the process entails creativity and coming up with a design that matches your expectations. Activities in this stage include creating a website design requirement spec sheet, research, sitemap creation, wireframing, and identifying functionality requirements.
Web Design
This is where the fun begins. Given the shift in how people surf the internet, we have changed our strategies by approaching web design from a mobile-first responsive perspective. As our team starts working on the mockups, we design for both mobile and desktop so we can ascertain if all the design elements correspond with different browsers, devices, and screen sizes.
Depending on the project's scope and size, our team picks various projects to be designed and shared with you, in addition to a style guide for the whole site. When this is done and final files are packaged, we get into the next primary phase, web development.
Web Development
When the designs are approved, both by our team and you, the client, the real work begins. This phase usually focuses on the following key aspects:
Design implementation - This is the process of coding the agreed-upon design into your site. It also involves making the site work on a mobile responsive framework as well as testing it on an array of web browsers and devices. Fleshing out the site's areas that have not had mockups made for is another key element in the design implementation.
Functional requirements - These cover everything from the accuracy of the search tool to how the menus work. Our team works through each component with the aim of having these aspects ready when it comes to full website review.
SEO implementation - When creating your new site, it is vital for it to include various features that give you an edge in Google's search result. Features in this aspect include control over pages to be indexed, autogenerated XML sitemaps, semantic markup, adding structured data, etc.
Launch
ZB MEDIA GROUP runs a series of final checks to ensure you have the skills and knowledge needed to manage your new website. This includes:
Tracking tools installation - Tools like Google Webmaster and Google Analytics help analyze the site performance. How people use your site is an important metric, therefore, you can expect us to integrate tools that will help you pull up this data when managing and evaluating your site.
Final SEO Checklists - Our skilled SEO team will conduct a final audit.
Client training - At ZB MEDIA GROUP, we ideally provide training and Content Management System (CMS) manuals so that you can easily add new content, videos, images and create landing pages to keep the site fresh.
Evaluation & Improvement
Website projects never really come to a conclusion as it is vital to regularly review the conversions and performance and making changes accordingly. Depending on what package you choose, our team meets with you monthly to:
Review conversions - We will check the conversion rates and ensure the highest-performing pages are emulated.
Assess website performance - This is done to check if your site is performing as expected. After the assessment, we will create an improvement plan to ensure you meet the changing demands.
