Marketing Automation Services

Do you want to increase your leads and conversion rates? Do you want to take your small business to the next level? If so, you need to revolutionize your digital strategy with marketing automation. No matter the size and shape of your business, marketing automation can help take it to the next level within a short time. Whether your marketing strategies are disorganized or you need to have more freedom to concentrate on the core areas of your business, marketing automation is one of the best options for you. 

With hundreds of digital marketing agencies operating, choosing the right marketing automation service isn’t easy. That’s where ZB MEDIA GROUP comes to the fore as we are a trusted name; when it comes to highly effective marketing automation services. Our agency can transform your disjointed marketing campaigns into a well-oiled machine with our highly effective marketing automation strategies.

Impressive automation services are all about data. Our team will make sure they show your customers what they are looking for. We empower your sales team to effectively deal with customer problems and convince them you have the answer to their problems. This will lead to more effective leads, sales, conversions, and improve the bottom line of your company as a result. 

Marketing automation will make life simple for you, your employees, and customers when done right. However, it’s not a magic bullet that gives you everything you want overnight. Marketing automation can ensure that the right customer receives the right email and your sales team gets the right information at the right time – when mapped out and organized the right way. That’s where a professional and experienced digital marketing agency comes to the fore. ZB MEDIA GROUP is one of the best digital agencies to help you take your small business to the next level by implementing the right automation plan for your business.

Marketing automation is the glue that holds all your marketing campaigns together and makes sure they work towards the same goal of growing your small business. When you choose ZB MEDIA GROUP to automate your marketing process, our expert team will help you determine your goals. We will go through your entire sales process – starting from the top of the funnel to the conversions and aftercare of your business. We will also go through the pain points of each step before we implement the right automation solution for your small business. 

Once our team knows how your business operates, they will start the automation process. We will help reduce the manpower hours spent on administrative tasks and help you focus on the core functions of the business. This is important to reduce the overheads and improve the bottom line of your business. That’s why you need the help of a reputable and experienced marketing agency to automate your marketing process. 

Our Process

24/7 Lead Generation

You know how difficult it is to find a lead through manual management. Emails have to be sent and you then need to follow up each contact to get them to buy your product or service. The latest statistics show that automation helps build relationships with potential customers and leads them to purchase your product or service more efficiently. You will get 451% more engaged and solvent leads through automation. A chatbot can generate and manage leads 24/7.

Automating the Customer Lifecycle

The first step in customer lifecycle automation is contact data collection. Once the potential customer enters their details, the system will create a contact card that will have all the information you need about the customer. Getting personal information about the customer helps increase your conversions by 67%. You can do this using Google Forms.

Dynamic Content

Dynamic content is personalized depending on the customer who receives it. You can personalize the content in your promotional emails as a first step.

Multichannel Marketing

Multichannel marketing helps attract more leads and converts them into paying customers for your business. For example, email marketing in collaboration with other channels such as messengers and social networks provides excellent results. You should automate various communication channels to provide information to each customer in the most convenient manner.

Reports And Analytics

Marketing automation allows you to see the results of a specific action in real-time. For example, an email marketing campaign will give you statistics on the following metrics - click rate, open rate, click map, unsubscribe rate, bounce rate, compliant rate, and deliverability statistics by domain. Reports on automated actions will be available in real-time for you to see and make adjustments to your marketing campaigns.

Our Points Of Difference