Digital Marketing Services
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The results are quantifiable
With digital marketing, you can get a comprehensive review of how your ad is performing. These metrics have significant benefits for your company as you can constantly improve your strategy and know what your customers want. You can see the real-time results from your digital marketing campaign, including the time customers spend on your page, clicks, views, shares, and impressions.
Stay ahead of your competitors
The business scene is getting ultra-competitive as more businesses establish an online presence. Competing with similar companies in your industry can be challenging, but a strategic digital marketing campaign can help you outrank your competitors. For instance, if you use SEO and your content resonates with users, search engines will rank your website higher, meaning your page will gain more traffic.
Increased conversions
You can get more conversions when you use digital marketing. Whether you use search marketing or Content Marketing is a powerful tool in digital marketing that can significantly increase conversions. With well-crafted and engaging content, you can capture the attention of potential leads and inspire them to take the desired action. Whether it is through blog posts, articles, videos, or social media updates, delivering valuable and relevant content can encourage users to save or bookmark your page, as well as click on links that guide them towards conversion. By providing informative and compelling content, you create a seamless and convenient experience for your audience, making it easier for them to engage with your brand and ultimately drive more conversions. marketing, getting conversions is easier and more convenient. All that a potential lead has to do is save or bookmark your blog post or click a link on your site to take the desired action.
Fosters a connection with your customers
While your business may vary from the next person’s, it is crucial for most companies, if not all, to form a connection with their customers. Digital marketing allows you to connect with your customers and enables you to communicate with them in real-time. For instance, when you use social media marketing, your audience can see and interact with your post. They will comment on it and share, creating a buzz around your service or product increasing your visibility. Furthermore, you can interact with them on an almost instantaneous basis.
Allows you to have a wider reach
When you use digital marketing in your business, it allows you to reach a broader audience. For instance, you create an ad with a broader geographical reach so more people can view your ad. Doing so can substantially increase your market reach.
Easy personalization
You can get more conversions when you use digital marketing. Whether you use search marketing or content marketing, getting conversions is easier and more convenient. All that a potential lead has to do is save or bookmark your blog post or click a link on your site to take the desired action.
You target prospective customers
When you use marketing strategies such as having your ad on a billboard or magazine, you have no control over who will see the ad. However, with digital marketing, you can target a specific audience and are guaranteed that they will view your ad.
For instance, you can use SEO or a pay-per-click strategy to reach users interested in your product or service. According to Formstack, pay per click is among the top three generators of on-page conversions. So, this can be an excellent tactic to use in your business.
Components Of Digital Marketing
Digital marketing encompasses several online marketing efforts. You can apply digital marketing to the multiple digital platforms people use daily. All these marketing channels function differently, so it is crucial to understand how they work. Below are some digital marketing components.
Paid Search
Pay per click (PPC), also referred to as paid search advertising, is the sponsored ad result that usually appears on the side or top of a search engine result page. When a user clicks on these ads, your business is charged. You can customize paid search to appear when a user searches for specific terms on a search engine. PPC ads can be effective and increase relevant traffic to your website. Want to know if paid search is the right fit for your business?
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SEO
SEO. refers to optimizing your website content to rank higher on search engine result pages when a user searches for a particular set of keywords. According to BrightEdge, 61% of marketers believe SEO is vital to online success. Using SEO can help improve the user experience on your site and generate more organic traffic to your website. Want your website to rank higher and gain more visibility?
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Social Media Marketing
You can achieve so much with social media marketing. Aside from being active on social media and engaging with your customers, consider using paid advertising on the platform to improve your business visibility and create brand awareness. The more engaging content you post on your social media, the more likely your audience will share it, helping you gain more customers. Need help with social media marketing?
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Content Marketing
Content is the foundation of success in the digital marketing world. We have an excellent team of writers who will craft relevant content to turn visitors into paying customers.
We have also built relationships with expert writers in various domains to develop high converting blog posts, ads and website content for our clients.
Email Marketing
Email has been around for an extended period and is one of the most direct and easiest ways to reach your clients. Email marketing is essentially a marketing technique that involves sending your contact list – with permission - marketing emails about a sale, special discounts, new information about your business or newsletters. Your emails must be informative, relevant, engaging, and fun so they are not lost in your customers’ inboxes.
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Mobile Marketing
Most individuals spend time on their phones, so mobile marketing is crucial for your business. You can select various marketing options from in-app marketing, MMS to SMS.
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Marketing Automation
Essentially, marketing automation is the use of a single platform to bring together all your digital marketing efforts. According to Moosend, 49% of companies are using marketing automation. With the marketing automation software, you can grow business revenue faster by automating and streamlining your marketing tasks and workflow. It also calculates your digital campaign’s ROI and measures results while allowing you to gain insight into the programs working and those that are not.
Read more- We deliver on time – We understand that time is money, so we aim to deliver our services on time.
- We quantify our success – ZB MEDIA GROUP tracks visitors to quantify our success, so we know what works and what does not.
- Write code that works – We use the latest technology to hand-code all sites.
- We listen – Before we implement any marketing strategy, we listen to our clients to understand their goals.
- We value integrity – ZB MEDIA GROUP is open and honest and will only sell our clients what they need.
