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- WEEKLY MARKETING NEWS

![Entity-Based-SEO-Strategies - image](https://zbmediagroup.com/hs-fs/hubfs/Entity-Based-SEO-Strategies%20-%20image.webp?width=1200&height=628&name=Entity-Based-SEO-Strategies%20-%20image.webp "Entity-Based-SEO-Strategies - image")

![How-Can-Marketers-Use-TikTok - image](https://zbmediagroup.com/hubfs/How-Can-Marketers-Use-TikTok%20-%20image.webp "How-Can-Marketers-Use-TikTok - image")

![Measure-Core-Web-Vitals-1 - image](https://zbmediagroup.com/hubfs/Measure-Core-Web-Vitals-1%20-%20image.webp "Measure-Core-Web-Vitals-1 - image")

##### [Entity-Based SEO Strategies](https://www.etraffic.com.au/digital-marketing/entity-based-seo-strategies/)

 

Entity-based SEO is a novel concept in digital marketing with a ton of promise however, there aren’t currently any solid implementations. This gives

[Read Full Article](https://www.etraffic.com.au/digital-marketing/entity-based-seo-strategies/)

##### [How Can Marketers Use TikTok?](https://www.etraffic.com.au/how-can-marketers-use-tiktok/)

 

Are you still sitting on the sideline when it comes to investing in TikTok marketing? If you have been watching the news lately,

[Read Full Article](https://zbmediagroup.com/how-can-marketers-use-tiktok/)

##### [How to Measure Core Web Vitals](https://www.etraffic.com.au/news/how-to-measure-core-web-vitals/)

 

Back in May of 2020, Google announced that Core Web Vitals (CWVs) would be added to their Page Experience update, making them a

[Read Full Article](https://zbmediagroup.com/news/how-to-measure-core-web-vitals/)

![Whats-Next-for-TikTok-in-2022 - image](https://zbmediagroup.com/hubfs/Whats-Next-for-TikTok-in-2022%20-%20image.webp "Whats-Next-for-TikTok-in-2022 - image")

![Hashtags-for-TikTok-SEO - image](https://zbmediagroup.com/hubfs/Hashtags-for-TikTok-SEO%20-%20image.webp "Hashtags-for-TikTok-SEO - image")

![TikTok-Marketing-Strategy - image](https://zbmediagroup.com/hubfs/TikTok-Marketing-Strategy%20-%20image.webp "TikTok-Marketing-Strategy - image")

##### [What’s Next for TikTok in 2022? ](https://www.etraffic.com.au/whats-next-for-tiktok-in-2022/)

 

TikTok has rapidly been gaining popularity since its establishment in 2016. Wondering how you can use TikTok marketing to turn your audience into paying

[Read Full Article](https://zbmediagroup.com/whats-next-for-tiktok-in-2022/)

##### [Hashtags for TikTok SEO](https://www.etraffic.com.au/hashtags-for-tiktok-seo/)

 

Curious about TikTok hashtags and how they work? Or did you just open a TikTok account but aren’t sure which hashtags to use?

[Read Full Article](https://www.etraffic.com.au/hashtags-for-tiktok-seo/)

##### [TikTok Marketing Strategy](https://www.etraffic.com.au/tiktok-marketing-strategy/)

 

Does your brand get the reach it needs on TikTok? Perhaps you tried a new avenue to strengthen and expand your brand presence

[Read Full Article](https://www.etraffic.com.au/tiktok-marketing-strategy/)

 

![The Definitive Guide to Core-Web-Vitals - image](https://zbmediagroup.com/hubfs/The%20Definitive%20Guide%20to%20Core-Web-Vitals%20-%20image.webp "The Definitive Guide to Core-Web-Vitals - image")

![Incrtease-sale-in-retail-with-performance-max-1 - image](https://zbmediagroup.com/hubfs/Incrtease-sale-in-retail-with-performance-max-1%20-%20image.webp "Incrtease-sale-in-retail-with-performance-max-1 - image")

![How to Create Interesting TikTok Marketing Content - image](https://zbmediagroup.com/hubfs/How%20to%20Create%20Interesting%20TikTok%20Marketing%20Content%20-%20image.webp "How to Create Interesting TikTok Marketing Content - image")

##### [The Definitive Guide to Core Web Vitals](https://www.etraffic.com.au/definitive-guide-to-core-web-vitals/)

 

Core Web Vitals are vital real-world systems of measurement that are used to measure user experiences on the web and consist of three

[Read Full Article](https://www.etraffic.com.au/definitive-guide-to-core-web-vitals/)

##### [Increase Retail Sales with Google’s Performance Max! ](https://www.etraffic.com.au/increase-retail-sales-with-googles-performance-max/)

 

Website traffic campaigns optimize site traffic and consequently, generate conversions. And now, with Performance Max, you can achieve even better results.  Performance Max

[Read Full Article](https://www.etraffic.com.au/increase-retail-sales-with-googles-performance-max/)

##### [How to Create Interesting TikTok Marketing Content](https://www.etraffic.com.au/create-interesting-tiktok-marketing-content/)

 

Are you a business that’s exploring new ways to reach your audience? Or perhaps you want to launch a new product into the

[Read Full Article](https://www.etraffic.com.au/create-interesting-tiktok-marketing-content/)

![Deep-Dive-Into-AI-in-SEO-Search](https://zbmediagroup.com/hubfs/Deep-Dive-Into-AI-in-SEO-Search.webp "Deep-Dive-Into-AI-in-SEO-Search")

![This Week in Marketing #TWiM - fb-post-2](https://zbmediagroup.com/hubfs/This%20Week%20in%20Marketing%20%23TWiM%20-%20fb-post-2.webp "This Week in Marketing #TWiM - fb-post-2")

![How-to-optimise-google-ads --1](https://zbmediagroup.com/hubfs/How-to-optimise-google-ads%20--1.webp "How-to-optimise-google-ads --1")

##### [A Deep Dive Into AI in SEO Search](https://www.etraffic.com.au/deep-dive-into-ai-in-seo-search/)

 

First of all, what is AI? AI stands for Artificial Intelligence and is a technology and branch of computer science concerned with the

[Read Full Article](https://www.etraffic.com.au/deep-dive-into-ai-in-seo-search/)

##### [This Week in Marketing #TWiM 4th July 2022](https://www.etraffic.com.au/weekly-marketing-news/twim-july-4-2022/)

 

This Week in Marketing #TWiM 4th July 2022 TikTok to Launch ‘Attribution Manager’ to Increase Ad Performance Tracking Capacity Google Updated Guidelines For

[Read Full Article](https://www.etraffic.com.au/weekly-marketing-news/twim-july-4-2022/)

##### [How to Optimize Google Ads Performance Max Campaigns](https://www.etraffic.com.au/optimise-google-ads-performance-max-campaigns/)

 

Google Performance Max is the latest Google Ads offering by the search giant. Since its rollout in the second half of 2021, the

[Read Full Article](https://www.etraffic.com.au/optimise-google-ads-performance-max-campaigns/)

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