GOOGLE ADS PERFORMANCE MAX CAMPAIGNS
One campaign, every Google channel.
With a single Performance Max campaign, reach the customers most likely to buy from you wherever they’re browsing - on Search, YouTube, Gmail, Maps, Display, & Discovery PMAX as it is the future of digital marketing on Google platforms.
Launched in November 2021, Performance Max is a goal-centric campaign type that also allows advertisers to access the full range of Google Ads inventory. Performance Max is designed to complement keyword-based search campaigns by enabling advertisers to create ads that appear on Search, YouTube, Display, Gmail, Map, and Discover.
Further to this, PMAX is automated. Advertisers only have to choose their intended advertisement goals/objectives. Performance Max uses a large variety of Google’s automaton tech in budget optimization, bidding, audiences, creatives, attribution, etc., to display your ads to an audience that’s likely to convert based on your specified conversion goal.
In effect, PMAX marks a shift to simplicity in using Google advertisement platforms. With PMAX, Google is moving away from the traditional model of using Google adverts. Advertisers had to learn and understand a complex advert campaign language revolving around keywords, CPC, etc. Instead, Google is taking up the challenge of understanding the advertisers’ goals and working to meet their business objectives. Advertisers only need to specify their goals, and PMAX will work to deliver on the intended purposes.
Performance Max Figures and Projections
Additionally, PMAX had a 40% lower cost per acquisition (CPA).
Australia’s MoneyMe used Performance Max to reach ‘high-intent consumers’ across Google’s channels, thereby driving more qualified leads to their products. This resulted in a 22% increase in conversions and more than $800,000 in revenue while reducing the cost per acquisition by 20%.
MotorK Case Study – This leading automotive sales and marketing technology company used performance Max to increase qualified leads by 24% at a comparable cost per acquisition to Display and Search.
Budget And Bidding Control
Location, Ad Scheduling, And Language
Advanced URL Options
Asset Groups – Setting Up the Ads
Automated Targeting
Ad Extensions
Why Partner With Our Marketing Agency?
At ZB Media Group, our speciality is working with small and medium- sized local businesses because we understand they are the backbone of our economy. These are the businesses we specialize in helping.
Our digital Marketing agency creates strategies based on your goals because each business is unique in it's own way. For your digital marketing to be truly effective, it is important to set goals for each of the stages. What action is it that you want your customer to take when they reach each stage or goal?
Our Digital Marketing team consists of experienced Google professionals, website designers and social media specialist's who collectively work on your marketing campaign to deliver on your ultimate business goals.
Ads Can Run Across All Google Channels – Performance Max gives advertisers access to all of Google’s advertising channels. PMAX gives you access to Search, Display, YouTube, Email, Map, and Discover channels.
Crucially, Google automatically optimizes ad serving across the different channels, thereby serving the ads the audience is most likely to convert based on your specified goals Easier Google Ad Campaign Optimization – Performance Max is built on the idea of one campaign being able to meet the advertisers’ marketing goals. Importantly, you do not have to set up and optimize different campaigns for every channel.
You don’t have to optimize the bidding process, the budget, or a myriad of other elements. PMAX allows novice and experienced advertisers to circumvent the learning curve.
Access New Audience Segment – Performance Max is built with features found in Local campaigns and Smart Shopping. It can use machine learning to understand consumer intent in real time.
This is highly beneficial as it allows ad placement for the right audience exactly when they’re looking for services and/or products that you provide.
What Does Performance Max Reports Include?
Advertisers Can Report on the Campaign as a Whole – Just like all other campaign types, advertisers get a report on the general performance of their campaign. In this regard, you get reports on top-level campaign performance.
Advertisers can Report Location Performance – This report allows advertisers to understand the Performance of their campaign based on the targeted location. PMAX reporting can give you a breakdown of store reports if you run a chain of stores. This data is available when you set up location extensions.
Advertisers can Report on Performance based on Times – Performance Max can break down the performance of your campaign based on the hour, hour of the day, day, day of the week, or a combination of these pre-sets.
Advertisers Can Report on Placement – As of January 2022, Performance Max has a report on the platforms where Google has served ads. Additionally, the report gives advertisers insights into how many impressions every ad placement received.
Keep in mind that Performance Max reporting is bound to change. At the Google Marketing Livestream, Google noted that it’s taking steps to improve transparency on this Performance Max campaign type after receiving feedback from advertisers.
Offering A Free Health Check
We’re so confident in the quality of our internet marketing service that we offer a (serious) prospect clients a free SEO health check before they even become a customer. We then provide you with the strategy and quote required to align with precisely how the experts at our web marketing agency can take your company to new heights online.
