What is a Sales Funnel?

A sales funnel illustrates a series of steps that someone must go through to become a customer. It is a process that a prospect takes from their initial contact with you to the completion of a purchase. To make prospects paying customers, businesses use content marketing, Google search engine optimization, social media, paid commercials, free trials, and many other channels. 

Let’s take a look at a traditional sales funnel. People at the top of the sales funnel pass by your kitchen appliances business. The next step in the funnel is for a specific percentage of them to walk in. Of these, one notices a clearance sale on blenders and is trying to choose one that suits them best.

They’ve now reached the next step of the funnel. They pick one item and proceed to the checkout. If all goes according to plan, they complete the transaction and reach the bottom of the funnel.

How Does Sales Funnel Work?

Top 5 Benefits of Sales Funnel

Measuring the Success of a Sales Funnel

Creating A Marketing & Sales Funnel

If you want to convert more visitors to your website into buying customers, you should consider improving your marketing & sales funnel. The marketing and sales funnel of your business plays an important part in improving the efficiency of your business’ sales process and converting visitors into paying customers. 

If you are looking for expert help to get your sales funnel built, there is no better agency to turn to than ZB MEDIA GROUP. Our expert marketing team knows exactly how to build the right funnel for your business – which will help take your company to the next level. 

The right sales and marketing funnel can transform your business almost overnight. However, building the right funnel is a time-consuming job that requires a lot of technical know-how, experience, and hard work. Building the right marketing funnel is never a one-off, set-and-forget solution. It should be done by marketing experts with extensive experience in performing such work.

A marketing funnel is a process of breaking down the customer journey – starting from the awareness stage to the purchase stage. Most funnels include post-purchase follow-ups to increase the retention of clients over time. Without marketing, most businesses are bound to fail over time without bringing in new clients. 

Most businesses make the mistake of trying to go from the first point of contact directly to a sale. This is not an effective or sustainable way to increase the sales of your business in the long run. All businesses need to build a long-term relationship with their potential clients to convert them into paying customers over time and that’s where a strategically developed marketing funnel is crucial.

Stages In a Marketing Funnel

These needs may range from easily solved problems to problems without clear solutions. For example, if your heating system breaks down during the middle of winter, the problem is obvious – you maybe need a new heater – and the solution is also clear – you should probably purchase a new heater if the problem isn’t repairable. However, when you have issues with your business taxes, the solution may not be so obvious. 

The first stage of the marketing funnel is the recognition of a problem or need. Once the need is recognized, the individual will start to search for solutions. Information search is the second stage of the marketing funnel. The visitor gathers information from the internet and various other resources to find the right solution for their problem. The third stage of the funnel is the evaluation of alternatives. The potential customer will start comparing the alternatives they have to fulfil their need. The fourth stage of the funnel is the purchase decision. This is a natural conclusion of the preceding steps. 

The potential customer has decided that they have a problem and need to solve it. They will investigate the options available and decide on the best solution for the problem. The customer will go on to purchase at this stage unless there are any hindrances to the decision. Negative feedback from other customers can hinder the decision of the potential customer, for example. The fifth stage of the funnel is post-purchase behavior. If the potential customer experiences disappointment after the purchase, they may request a refund. That’s why you need to pay attention to the fifth stage of the marketing funnel.

Our Process

Our expert marketing team can help build an effective marketing funnel for your business. Here are the most important things we will do for you:

01

Clickfunnels

We will set-up Clickfunnel accounts with all your devices to optimize the conversions.

02

Landing Page

This is the first impression that your potential customers will have of your business. We will create optimized landing pages that will encourage visitors to sign up.

03

Front-End Offer

Present your offers to the potential customers allowing them to buy your products.

04

UPsell Offer

Offer the customer who bought your product the opportunity to upgrade the service.

05

Downsize Option

The funnel will offer a downgrade option to certain customers similar to offering the upgrade option.

06

Re-targeting

Our Points Of Difference

Let ZB MEDIA GROUP Optimize Your Sales Funnel

Improve the quality of your marketing strategy and sales activities by creating a seamless buyer’s experience from discovery through client success. Let us do the work for you through our expert lead analysis, sales automation, and performance reporting. Fine-tune your sales funnel with ZB MEDIA GROUP and watch your business thrive! 

If you are searching for the best digital agency to build an effective marketing funnel for your business, you don’t need to look any further than ZB MEDIA GROUP. Call ZB MEDIA GROUP today for all your digital marketing needs including the right sales and marketing funnel for your business.