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Marketing & Sales Funnel

If you want to convert more visitors to your website into buying customers, you should consider improving your marketing & sales funnel.

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All business owners can attest to the agony of missing a sale. It happens all the time – after days of demos, pitches and discussions, the prospect drops out of the sale without buying. 

 

The good news is that ZB MEDIA GROUP is here to help. With the right sales funnel management, you can reduce the holes in your sales funnel. Let us build you the right funnel for your business.

 

Please call us today at (555) 555-5555 to learn how we can help you build your marketing and sales funnel for you or book a free strategy session below.

 

 

 

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What is a Sales Funnel?

A sales funnel illustrates a series of steps that someone must go through to become a customer. It is a process that a prospect takes from their initial contact with you to the completion of a purchase. To make prospects paying customers, businesses use content marketing, Google search engine optimization, social media, paid commercials, free trials, and many other channels. 
 
Let’s take a look at a traditional sales funnel. People at the top of the sales funnel pass by your kitchen appliances business. The next step in the funnel is for a specific percentage of them to walk in. Of these, one notices a clearance sale on blenders and is trying to choose one that suits them best.
They’ve now reached the next step of the funnel. They pick one item and proceed to the checkout. If all goes according to plan, they complete the transaction and reach the bottom of the funnel.
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How Does Sales Funnel Work?

This is the customer journey and top brands understand it, which is one of the main reasons they have a constant stream of consumers buying products that they probably don’t need. How do the do that? In 4 vital stages of the funnel:

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Awareness

Make your target audience know that your product or service exists.
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Interest

Once potential customers are aware of your service, you must convert their curiosity into interest.
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Desire

Once a buyer has expressed interest, the following step is to create an emotional bond that motivates them to make a purchase.
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Action

Finally, you demonstrate to customers how to make their desire a reality (calls to action: sign up, click here, sign here, etc.).

Top 5 Benefits of Sales Funnel

Number One-1
1 Increased Productivity

Each level of the sales funnel not only allows your firm to assess the efficacy of its initiatives, but it also allows you to assess your productivity.

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Number Two-1
2 Predictability of Results

People must take specific actions to progress through the sales funnel. As a result, the success of each phase is contingent on the success of the preceding stage, allowing you to track results.

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Number Three-1
3 Improved Management

The funnel is used to segregate and standardize the sales cycle, allowing for a more objective and agile examination of each of the stages of the sales funnel.

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Number Four-1
4 Product Development

You will gain vital knowledge about new ways to improve your company’s services or products as a result of your interactions with customers.

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5 Identifying Opportunities Is Easier

Because you can track the status of each sale in real-time, you will be able to track the likelihood of each contract coming to fruition. You can also track every step of the buying process, making it easier to recognize opportunities to boost sales chances.

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Measuring the Success of a Sales Funnel

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Monitor Leads

Leads are the reason you have your sales funnel in the first place, and measuring KPIs related to them is critical. While tracking the number of leads entering the funnel is key, a more in-depth analysis of leads will offer you even more data. Don’t just look at the total number of leads. Concentrate on qualified leads and track their cycle time, which is the amount of time it takes for a lead to progress from one stage of the customer experience to the next. You should also look at lead sources to see if there are any ways to boost the effectiveness of top-of-funnel operations.
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Evaluate Acquisition Costs

Almost all of the sales funnel data you analyze should be geared toward boosting revenue, which includes expense analysis and control. Acquisition costs are all of the marketing and sales expenses associated with acquiring a new customer. Divide your total acquisition cost by the number of leads generated to get your lead acquisition cost. For the customer acquisition cost, divide your overall acquisition cost by the number of clients you’ve acquired.
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Assess the Conversion Rate

The leads that convert to sales are more valuable than those that don’t. Conversions may be tracked by looking at your conversion rate, which is calculated as the number of sales divided by the number of leads. This indicator indicates how well your team converts leads as they enter your sales funnel.

 

Creating A Marketing & Sales Funnel

If you want to convert more visitors to your website into buying customers, you should consider improving your marketing & sales funnel. The marketing and sales funnel of your business plays an important part in improving the efficiency of your business’ sales process and converting visitors into paying customers. 

 

If you are looking for expert help to get your sales funnel built, there is no better agency to turn to than ZB MEDIA GROUP.

 

Our expert marketing team knows exactly how to build the right funnel for your business – which will help take your company to the next level. 

 

The right sales and marketing funnel can transform your business almost overnight. However, building the right funnel is a time-consuming job that requires a lot of technical know-how, experience, and hard work. Building the right marketing funnel is never a one-off, set-and-forget solution. It should be done by marketing experts with extensive experience in performing such work.

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A marketing funnel is a process of breaking down the customer journey – starting from the awareness stage to the purchase stage. Most funnels include post-purchase follow-ups to increase the retention of clients over time. Without marketing, most businesses are bound to fail over time without bringing in new clients. 

 

Most businesses make the mistake of trying to go from the first point of contact directly to a sale. This is not an effective or sustainable way to increase the sales of your business in the long run. All businesses need to build a long-term relationship with their potential clients to convert them into paying customers over time and that’s where a strategically developed marketing funnel is crucial.

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Stages In a Marketing Funnel

 A marketing funnel has five stages. No matter what they purchase, all buyers follow a relatively similar path when transitioning from visitor to paying customer.
 
The first stage of the buying process is the recognition of a problem or need. If the potential buyer doesn’t recognize that they have a need to be fulfilled, they aren’t going to make a purchase. 
 

These needs may range from easily solved problems to problems without clear solutions. For example, if your heating system breaks down during the middle of winter, the problem is obvious – you maybe need a new heater – and the solution is also clear – you should probably purchase a new heater if the problem isn’t repairable. However, when you have issues with your business taxes, the solution may not be so obvious. 

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The first stage of the marketing funnel is the recognition of a problem or need. Once the need is recognized, the individual will start to search for solutions.

 

Information search is the second stage of the marketing funnel. The visitor gathers information from the internet and various other resources to find the right solution for their problem.

 

The third stage of the funnel is the evaluation of alternatives. The potential customer will start comparing the alternatives they have to fulfil their need.

 

The fourth stage of the funnel is the purchase decision. This is a natural conclusion of the preceding steps. The potential customer has decided that they have a problem and need to solve it. They will investigate the options available and decide on the best solution for the problem. The customer will go on to purchase at this stage unless there are any hindrances to the decision. Negative feedback from other customers can hinder the decision of the potential customer, for example.

 

The fifth stage of the funnel is post-purchase behavior. If the potential customer experiences disappointment after the purchase, they may request a refund. That’s why you need to pay attention to the fifth stage of the marketing funnel.

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Our Process

Our expert marketing team can help build an effective marketing funnel for your business. Here are the most important things we will do for you:
1

ClickFunnels

We will set-up Clickfunnel accounts with all your devices to optimize the conversions.

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2

Landing Page

This is the first impression that your potential customers will have of your business. We will create optimized landing pages that will encourage visitors to sign up.

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3

Frontend Offer

Present your offers to the potential customers allowing them to buy your products.

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4

Upsell Offer

Offer the customer who bought your product the opportunity to upgrade the service.

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5

Downsize Option

The funnel will offer a downgrade option to certain customers similar to offering the upgrade option.

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6

Re-Targeting

This is the last step in the funnel - which is important to keep the momentum going. We will follow up with all the customers who bought the product and make sure they are happy with the product. You will remain in contact with the customer even after the sale that way.

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ZB Media Group's Digital Marketing Agency

Offering A Free Health Check

We’re so confident in the quality of our internet marketing service that we offer a (serious) prospect clients a free SEO health check before they even become a customer. We then provide you with the strategy and quote required to align with precisely how the experts at our web marketing agency can take your company to new heights online.

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ZB Media Group

Your mission. Our proven process.

Customized Digital Marketing services that amplify your business trajectory.

 

Average Digital Marketing doesn’t cut it anymore – you need an experienced growth partner who knows what it takes to help your business grow!

With over a decade of experience, we have honed and refined our process to ensure your digital marketing campaigns are successful.

Moreover, we take the time to understand your business model, challenges, goals, and audience behaviours.

Our Digital Marketing Experts then create a tailor-made strategy that captures attention and delivers real, measurable, and PROFITABLE results.

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1. Discover

2. Plan

3. Launch

4. Improve

Our Points Of Difference

  • We are committed to providing you with
     top-quality work
  • We will make every potential client a fan of yours business
  • We are reputable and experienced in the    work we do
  • We are honest and offer the best solutions for your business
  • We are dedicated to providing the most effective funnel for your business
  • We practice what we preach
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Let ZB MEDIA GROUP Optimize Your Sales Funnel

Improve the quality of your marketing strategy and sales activities by creating a seamless buyer’s experience from discovery through client success. Let us do the work for you through our expert lead analysis, sales automation, and performance reporting. Fine-tune your sales funnel with ZB MEDIA GROUP and watch your business thrive! 

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Marketing & Sales Funnel FAQs

What are the key elements of a sales funnel?

Awareness, Interest, Decision, and Action are the four key elements of a sales or marketing funnel. These four stages depict the thinking of your potential consumer. 

How do you structure a sales funnel?

A sales funnel is linked to the stages of the customer journey, which are divided into three categories: top, middle, and bottom. Prospects go through the following sales funnel stages: Untouched > Leads > Qualified > Proposal > Negotiation > Won.

How do you manage a sales funnel?

To better manage your sales funnel, reduce the amount of friction in your sales process. This means you should address the pain points of your prospects first. Following this, keep track of important tasks in the funnel and don’t send in your sales team too soon. 

What is the first step in sales funneling?

The first stage of the sales funnel is called “awareness.” This is the step where customers learn of the existence of your product or service. They may have heard about you through advertisements, social media, or word of mouth.

Why sales funnel is important for a sales process?

It’s critical to grasp the notion of sales funnels because it’s a valuable model for visualizing the customer's journey. It allows you to upsell and retain customers so you can keep selling to them for years. It also guides your digital marketing strategies to encourage more traffic to your landing page.  

Do I need a sales funnel?

Yes, you do. It is a valuable model for visualizing the customer's journey from awareness through to conversion. It, therefore, becomes a helpful framework for analyzing your organization and pinpointing opportunities for improvement.

Which stage of the sales funnel has the greatest number of users?

The top of the funnel is the point where you will be exposed to most people. The more prospects you have in this stage, the more you’ll have to work within the next stage.

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If you are searching for the best digital agency to build an effective marketing funnel for your business, you don’t need to look any further than ZB MEDIA GROUP. Call ZB MEDIA GROUP today for all your digital marketing needs including the right sales and marketing funnel for your business.