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Marketing & Sales Funnel

If you want to convert more visitors to your website into buying customers, you should consider improving your marketing & sales funnel.

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All business owners can attest to the agony of missing a sale. It happens all the time – after days of demos, pitches and discussions, the prospect drops out of the sale without buying. 

The good news is that ZB MEDIA GROUP is here to help. With the right sales funnel management, you can reduce the holes in your sales funnel. Let us build you the right funnel for your business.

Please call us today at (555) 555-5555 to learn how we can help you build your marketing and sales funnel for you or book a free strategy session below.

 

What is a Sales Funnel?

 

A sales funnel illustrates a series of steps that someone must go through to become a customer. It is a process that a prospect takes from their initial contact with you to the completion of a purchase. To make prospects paying customers, businesses use content marketing, Google search engine optimization, social media, paid commercials, free trials, and many other channels. 

Let’s take a look at a traditional sales funnel. People at the top of the sales funnel pass by your kitchen appliances business. The next step in the funnel is for a specific percentage of them to walk in. Of these, one notices a clearance sale on blenders and is trying to choose one that suits them best.

They’ve now reached the next step of the funnel. They pick one item and proceed to the checkout. If all goes according to plan, they complete the transaction and reach the bottom of the funnel.

 

How Does Sales Funnel Work?

It’s simple: people don’t just wake up one day and decide to buy stuff. Moreover, people don’t always wait until they need something to buy it. Let’s face it; people buy a lot of stuff they don’t need. 

This is the customer journey and top brands understand it, which is one of the main reasons they have a constant stream of consumers buying products that they probably don’t need. How do they do that? In 4 vital stages of the funnel:

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Awareness: Make your target audience know that your product or service exists.

Interest: Once potential customers are aware of your service, you must convert their curiosity into interest.

Desire: Once a buyer has expressed interest, the following step is to create an emotional bond that motivates them to make a purchase.

Action: Finally, you demonstrate to customers how to make their desire a reality (calls to action: sign up, click here, sign here, etc.).


Top 5 Benefits of Sales Funnel

Increased Productivity

Each level of the sales funnel not only allows your firm to assess the efficacy of its initiatives, but it also allows you to assess your productivity.

Predictability of Results

People must take specific actions to progress through the sales funnel. As a result, the success of each phase is contingent on the success of the preceding stage, allowing you to track results.

Improved Management

The funnel is used to segregate and standardize the sales cycle, allowing for a more objective and agile examination of each of the stages of the sales funnel.

Product Development

You will gain vital knowledge about new ways to improve your company’s services or products as a result of your interactions with customers.

Identifying Opportunities Is Easier

Because you can track the status of each sale in real-time, you will be able to track the likelihood of each contract coming to fruition. You can also track every step of the buying process, making it easier to recognize opportunities to boost sales chances.

 

Benefits Of Social Media Marketing

Social media marketing services are linked to several benefits for established brands and startups. When you have a professional campaign monitoring system and social media marketing plan, social media content marketing often leads to better SEO, an increase in search traffic, increased brand loyalty and enhanced customer engagement.  

If you are still not sure whether to invest in social media services, below are some of the top benefits linked to social media marketing to assist your decision-making:

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1 Better Online Exposure

When you have an effective marketing strategy, you will start to generate more social signals and engagements, including shares and likes. This also allows you to interact with broader online communities.

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2 High Search Rankings

As more and more people start sharing your content creation, across the different social media networks, the traffic starts to increase to your site, which helps to improve your overall search rankings.

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3 Specific Audience Targeting

Using social media marketing can help you to identify a target audience and to categorize the ideal customers according to their online activities, location, age and many other metrics.

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4 Improved Customer Reach

According to case studies, it was shown that around 54% of user's online use social media channels when researching products. At the same time, 49% of consumers will depend on suggestions from social-media influencers when they look for a brand. When you have a robust marketing strategy in place, this will increase awareness about your brand and make sure your business reaches the right prospective customers.

5 Complete Brand Control

Packages for social media marketing can be tailored and designed to your financial capacity and your exact needs. This will mean that you have 100% control over your budget, social media campaign and you're branding.

6 Enhanced Customer Trust

When you gain an understanding of the right way to use social media marketing it will allow your business to assemble a leadership brand that creates meaningful and deep connections with followers. 

7 Multiple Marketing Options

Besides Facebook advertising, Instagram marketing, LinkedIn, and YouTube social media marketing, you can also take advantage of other marketing methods to promote and advertise your business. Some of the popular channels include Messenger, WhatsApp, Snapchat, Tumblr, and WeChat Social Media Marketing.

 
8 Enhanced Profitability

One of the main benefits linked to social media marketing is the fact that you can reach unlimited numbers of prospective customers across many locations without incurring additional expenses or having to do extra work. 

Measuring the Success of a Sales Funnel

Monitor Leads

Leads are the reason you have your sales funnel in the first place, and measuring KPIs related to them is critical. While tracking the number of leads entering the funnel is key, a more in-depth analysis of leads will offer you even more data. 

Don’t just look at the total number of leads. Concentrate on qualified leads and track their cycle time, which is the amount of time it takes for a lead to progress from one stage of the customer experience to the next. You should also look at lead sources to see if there are any ways to boost the effectiveness of top-of-funnel operations.

Evaluate Acquisition Costs

Almost all of the sales funnel data you analyze should be geared toward boosting revenue, which includes expense analysis and control. Acquisition costs are all of the marketing and sales expenses associated with acquiring a new customer. 

Divide your total acquisition cost by the number of leads generated to get your lead acquisition cost. For the customer acquisition cost, divide your overall acquisition cost by the number of clients you’ve acquired.

Assess the Conversion Rate

The leads that convert to sales are more valuable than those that don’t. Conversions may be tracked by looking at your conversion rate, which is calculated as the number of sales divided by the number of leads. This indicator indicates how well your team converts leads as they enter your sales funnel.

 

Creating A Marketing & Sales Funnel

If you want to convert more visitors to your website into buying customers, you should consider improving your marketing & sales funnel. The marketing and sales funnel of your business plays an important part in improving the efficiency of your business’ sales process and converting visitors into paying customers. 

If you are looking for expert help to get your sales funnel built, there is no better agency to turn to than ZB MEDIA GROUP. Our expert marketing team knows exactly how to build the right funnel for your business – which will help take your company to the next level. 

The right sales and marketing funnel can transform your business almost overnight. However, building the right funnel is a time-consuming job that requires a lot of technical know-how, experience, and hard work. Building the right marketing funnel is never a one-off, set-and-forget solution. It should be done by marketing experts with extensive experience in performing such work.

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Elevating online presence through intuitive design solutions

Web design involves the creation and maintenance of websites, encompassing various aspects such as layout, color scheme, graphics, content, and user experience (UX) design. It aims to blend aesthetics with functionality to provide an engaging and intuitive experience for website visitors. This process typically involves planning, designing, coding, testing, and launching websites, with a focus on achieving the client's goals and meeting the needs of the target audience. Effective web design considers factors like responsiveness, accessibility, and search engine optimization (SEO) to ensure optimal performance across different devices and platforms while enhancing visibility and user satisfaction.

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A marketing funnel is a process of breaking down the customer journey – starting from the awareness stage to the purchase stage. Most funnels include post-purchase follow-ups to increase the retention of clients over time. Without marketing, most businesses are bound to fail over time without bringing in new clients. 

Most businesses make the mistake of trying to go from the first point of contact directly to a sale. This is not an effective or sustainable way to increase the sales of your business in the long run. All businesses need to build a long-term relationship with their potential clients to convert them into paying customers over time and that’s where a strategically developed marketing funnel is crucial.

#1 - Left side content & right side image

Elevating online presence through intuitive design solutions

Web design involves the creation and maintenance of websites, encompassing various aspects such as layout, color scheme, graphics, content, and user experience (UX) design. It aims to blend aesthetics with functionality to provide an engaging and intuitive experience for website visitors. This process typically involves planning, designing, coding, testing, and launching websites, with a focus on achieving the client's goals and meeting the needs of the target audience. Effective web design considers factors like responsiveness, accessibility, and search engine optimization (SEO) to ensure optimal performance across different devices and platforms while enhancing visibility and user satisfaction.

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Stages In a Marketing Funnel

 A marketing funnel has five stages. No matter what they purchase, all buyers follow a relatively similar path when transitioning from visitor to paying customer. The first stage of the buying process is the recognition of a problem or need. If the potential buyer doesn’t recognize that they have a need to be fulfilled, they aren’t going to make a purchase. 

These needs may range from easily solved problems to problems without clear solutions. For example, if your heating system breaks down during the middle of winter, the problem is obvious – you maybe need a new heater – and the solution is also clear – you should probably purchase a new heater if the problem isn’t repairable. However, when you have issues with your business taxes, the solution may not be so obvious. 

mt-1378-home3-icon2
#1 - Left side content & right side image

Elevating online presence through intuitive design solutions

Web design involves the creation and maintenance of websites, encompassing various aspects such as layout, color scheme, graphics, content, and user experience (UX) design. It aims to blend aesthetics with functionality to provide an engaging and intuitive experience for website visitors. This process typically involves planning, designing, coding, testing, and launching websites, with a focus on achieving the client's goals and meeting the needs of the target audience. Effective web design considers factors like responsiveness, accessibility, and search engine optimization (SEO) to ensure optimal performance across different devices and platforms while enhancing visibility and user satisfaction.

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The first stage of the marketing funnel is the recognition of a problem or need. Once the need is recognized, the individual will start to search for solutions. Information search is the second stage of the marketing funnel. The visitor gathers information from the internet and various other resources to find the right solution for their problem. The third stage of the funnel is the evaluation of alternatives. The potential customer will start comparing the alternatives they have to fulfil their need. The fourth stage of the funnel is the purchase decision. This is a natural conclusion of the preceding steps. 

The potential customer has decided that they have a problem and need to solve it. They will investigate the options available and decide on the best solution for the problem. The customer will go on to purchase at this stage unless there are any hindrances to the decision. Negative feedback from other customers can hinder the decision of the potential customer, for example. The fifth stage of the funnel is post-purchase behavior. If the potential customer experiences disappointment after the purchase, they may request a refund. That’s why you need to pay attention to the fifth stage of the marketing funnel.

#1 - Left side content & right side image

Elevating online presence through intuitive design solutions

Web design involves the creation and maintenance of websites, encompassing various aspects such as layout, color scheme, graphics, content, and user experience (UX) design. It aims to blend aesthetics with functionality to provide an engaging and intuitive experience for website visitors. This process typically involves planning, designing, coding, testing, and launching websites, with a focus on achieving the client's goals and meeting the needs of the target audience. Effective web design considers factors like responsiveness, accessibility, and search engine optimization (SEO) to ensure optimal performance across different devices and platforms while enhancing visibility and user satisfaction.

website-development

Our Process

Our expert marketing team can help build an effective marketing funnel for your business. Here are the most important things we will do for you:
1

ClickFunnels

We will set-up Clickfunnel accounts with all your devices to optimize the conversions.

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2

Landing Page

This is the first impression that your potential customers will have of your business. We will create optimized landing pages that will encourage visitors to sign up.

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3

Frontend Offer

Present your offers to the potential customers allowing them to buy your products.

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4

Upsell Offer

Offer the customer who bought your product the opportunity to upgrade the service.

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5

Downsize Option

The funnel will offer a downgrade option to certain customers similar to offering the upgrade option.

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6

Re-Targeting

This is the last step in the funnel - which is important to keep the momentum going. We will follow up with all the customers who bought the product and make sure they are happy with the product. You will remain in contact with the customer even after the sale that way.

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Our Points Of Difference

 

  • We are committed to providing you with
          top-quality work
  • We will make every potential client a fan of     yours business
  • We are reputable and experienced in the    work we do
  • We are honest and offer the best solutions for
          your business
  • We are dedicated to providing the most effective funnel for your business
  • We practice what we preach
Why Choose ETRAFFIC’s Digital Marketing Services - image
#1 - Left side content & right side image

Elevating online presence through intuitive design solutions

Web design involves the creation and maintenance of websites, encompassing various aspects such as layout, color scheme, graphics, content, and user experience (UX) design. It aims to blend aesthetics with functionality to provide an engaging and intuitive experience for website visitors. This process typically involves planning, designing, coding, testing, and launching websites, with a focus on achieving the client's goals and meeting the needs of the target audience. Effective web design considers factors like responsiveness, accessibility, and search engine optimization (SEO) to ensure optimal performance across different devices and platforms while enhancing visibility and user satisfaction.

website-development

Let ZB MEDIA GROUP Optimize Your Sales Funnel

Improve the quality of your marketing strategy and sales activities by creating a seamless buyer’s experience from discovery through client success. Let us do the work for you through our expert lead analysis, sales automation, and performance reporting. Fine-tune your sales funnel with ZB MEDIA GROUP and watch your business thrive! 

Marketing & Sales Funnel FAQs

What are the key elements of a sales funnel?

Awareness, Interest, Decision, and Action are the four key elements of a sales or marketing funnel. These four stages depict the thinking of your potential consumer. 

How do you structure a sales funnel?

A sales funnel is linked to the stages of the customer journey, which are divided into three categories: top, middle, and bottom. Prospects go through the following sales funnel stages: Untouched > Leads > Qualified > Proposal > Negotiation > Won.

How do you manage a sales funnel?

To better manage your sales funnel, reduce the amount of friction in your sales process. This means you should address the pain points of your prospects first. Following this, keep track of important tasks in the funnel and don’t send in your sales team too soon. 

What is the first step in sales funneling?

The first stage of the sales funnel is called “awareness.” This is the step where customers learn of the existence of your product or service. They may have heard about you through advertisements, social media, or word of mouth.

Why sales funnel is important for a sales process?

It’s critical to grasp the notion of sales funnels because it’s a valuable model for visualizing the customer's journey. It allows you to upsell and retain customers so you can keep selling to them for years. It also guides your digital marketing strategies to encourage more traffic to your landing page.  

Do I need a sales funnel?

Yes, you do. It is a valuable model for visualizing the customer's journey from awareness through to conversion. It, therefore, becomes a helpful framework for analyzing your organization and pinpointing opportunities for improvement.

Which stage of the sales funnel has the greatest number of users?

The top of the funnel is the point where you will be exposed to most people. The more prospects you have in this stage, the more you’ll have to work within the next stage.

If you are searching for the best digital agency to build an effective marketing funnel for your business, you don’t need to look any further than ZB MEDIA GROUP. Call ZB MEDIA GROUP today for all your digital marketing needs including the right sales and marketing funnel for your business.