Google Shopping Management
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Google Shopping or Product Listing Ads (PLA) are the advertisements you see at the top of the organic searches in Google.
These ads show a product image, store location, and a price tag. When correctly optimized, Google shopping ads let you attract highly targeted traffic to your business. That’s where we at ZB MEDIA GROUP come to the fo.......
We have extensive experience in optimizing product listing ads and know how to optimIze your ads so you can attract highly targeted customers to your business.
Just about any business with a product inventory can benefit from product listing ads.
However, you need to make sure that you choose an agency that specializes in managing these accounts to get the maximum benefit from the process.
Many small businesses have a tight budget when it comes to advertising and need to try their best to survive in this competitive business environment
That is why Google shopping ads have become more cost-effective compared to PPC and other forms of paid advertisement methods.
Any business that needs to expand its target audience and increase brand awareness can benefit from Google shopping advertisements.
These ads will let you promote your brand and products to a broader base of consumers.
However, in order to do this effectively, you need to utilize the services of an agency that has the expertise and experience and that is where ZB MEDIA GROUP comes into the picture.
Benefits Of Google Shopping Ads
Google shopping or PLA ads stand out from the rest of the paid advertisements because they have a clear product offering.
These ads will immediately catch the attention of customers who are searching for your product online. PLA ads will send a significant amount of traffic to your website and lower the overall costs of your campaign.
You will save a lot of money by using PLA ads to promote your brand and products on Google.
The lower cost per click, higher click-through rate, and higher conversions will give you a higher return on investment for each of your campaigns.
PLA ads are visually engaging compared to other paid advertisements on Google.
These ads will encourage direct purchases of your products and can also promote a large catalogue of products for your business.
Our Process
Firstly, our Google shopping specialists will take the time to learn about your business and your marketing goals. We will then set up your Google Merchant Center and create and upload the product feed to Google. We will create a Google Ads account for your business to manage your Google shopping campaigns. We will also set up conversion tracking so that our experts can properly track and optimize your Return on Ad spend.
Here is our process in detail:
Merchant Center Setup
Our specialists will analyze your store, products, and business strategy to make sure your feed is set up properly. Our team will make sure they understand your core marketing and sales needs in order to maximize the results of the process.
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Google Product Feed Management
The complex product feed data of your business is converted into actionable marketing data that will let you better understand your target audience, buyer behavior, and demographics.
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Conversion Optimization
We use an advanced conversion optimization system to convert the maximum number of visitors from Google shopping ads into high-paying customers.
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Google Shopping Strategy
Our team will use effective pay-per-click marketing campaigns to maximize your results. We can also help you discover new opportunities to drive more sales for your business.
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Audience and Competitor Research
We use the latest and most effective competitor research tools to determine your audience and understand your competitors.
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Growth and Scale Planning
Our specialists will identify high-performance ads, landing pages, products, and ad copy for your business. We will rinse and repeat the process to take your business to the next level within a short period of time.
Read moreOffering A Free Health Check
We’re so confident in the quality of our internet marketing service that we offer a (serious) prospect clients a free SEO health check before they even become a customer. We then provide you with the strategy and quote required to align with precisely how the experts at our web marketing agency can take your company to new heights online.
Our Points of Difference
Advanced Data and Analysis – Our audience and competitor analysis strategies will help us find the most profitable keywords and ads from every ad that’s live which will enable us to refine and optimize the ads campaign for your business.
Our effective strategies will accurately represent all of your marketing and advertising goals.
Continuous Evolution Process – We are a conversion-focused Google shopping management agency. Our primary focus is on actual sales rather than simply directing traffic to your brand.
Achieving an optimal conversion rate is important when it comes to enabling our clients to significantly grow their businesses.
Our growth and scale planning will run simultaneously with this approach.
